information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to …

and analysis through brand strategy, design development through application design, and identity standards through launch …

and analysis through brand strategy, design development through application design, and identity standards through launch … success -- Managing the process -- Measuring success -- Collaboration -- Decision making -- Intellectual property -- Design … 4 overview -- Website -- Favicons -- Correspondence -- Business card -- Collateral -- Signage -- Product design …

-- Collaboration -- Decision Making -- Intellectual Property -- Design Management -- Conducting Research -- Insight Phase 1 -- Market … -- Naming Phase 2 -- Renaming Phase 2 -- Designing Identity -- Identity System Design Phase 3 -- Look and Feel Phase 3 -- Color …