This chapter contains a method for organizational diagnosis. The method allows the diagnosis (1) of any job position;(2) of any organizational unit: a work team, a marketing department, a project-group, etc.; (3) of any type of organization which resembles a firm : small and large organizations,...

This paper contends that the recent development of organizational socialization (OS) scales has been so closely intertwined with OS content research that OS scale dimensions have been identified as specific OS contents, without fully taking into consideration the underlying OS processes. As a...

This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...