We can assume that for several years, online business-to-business relations have played a key part in the way firms organise their business and their relational networks. The main issue has been the emergence of new intermediaries which reorganise business and management process throughout the...

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...