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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Wong, Veronica; … - 2011 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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Marketing : principles & strategy
Assael, Henry - 1990 - 1. ed
Persistent link: https://www.econbiz.de/10013467924
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Marketing management : strategy and action
Assael, Henry - 1985
Persistent link: https://www.econbiz.de/10013500324