supports the development of public health strategies. This study applies survey data collected in Korea to identify consumer … health problems (stroke, certain cancers), food being organic, support for food genetic modification or research, and …

through their perceived effects on health and their effects on the taste of food. The model is estimated using purchase data … differences in taste valuations, rather than differences in valuation of health effects, that explains the observed differences in …In modern societies it seems that the pleasures of taste often encourage the consumption of fatty, salty and sweet …