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Marktforschung
Marketing
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12
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9
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8
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
Wind, Yoram
5
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4
Cross, James S.
4
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4
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4
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4
Hüttner, Manfred
4
Kuß, Alfred
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Tull, Donald S.
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Bieger, Thomas
3
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3
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3
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American Marketing Association
21
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4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
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2
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2
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2
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2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
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1
Academy of Marketing
1
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1
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Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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SpringerLink / Bücher
11
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
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International journal of forecasting
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5
International series in quantitative marketing
5
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5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
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4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Managementwissen für Studium und Praxis
3
Marketing theory
3
Prentice-Hall international series in management
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Betriebswirtschaftliche Abhandlungen
2
Consumer perception of product risks and benefits
2
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ECONIS (ZBW)
908
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
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1
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10000707700
Saved in:
2
Applications of management sciences in
marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
3
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
4
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
5
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
6
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
7
Marketing
and business research
Heidingsfield, Myron S.
;
Eby jr., Frank H.
-
1962
Persistent link: https://www.econbiz.de/10002765592
Saved in:
8
Marketing
: principles and perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2007
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
Saved in:
9
Marketing
: journal of research and management
2005-2010: Munich : Beck
;
2005-2010: Munich : Vahlen
-
1.2005 - 6.2010
Persistent link: https://www.econbiz.de/10002759850
Saved in:
10
Research at the
marketing
/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on
Marketing
and Entrepreneurship
Hills, Gerald E.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10001872641
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