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STUDYING BUSINESS ADMINISTRATION 1: THERE AND HERE 2
DARKO, PANTELIĆ; MARTON, SAKAL - In: Вестник Омского университета. … (2014) 3, pp. 12-19
National competitiveness is an important concept that reflects in economic strength and place on the world markets. Among numerous competitiveness indicators educational system is certainly one that builds competitive fundamental in creating proactive, efficient and effective workforce. Business...
Persistent link: https://www.econbiz.de/10011248105
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Das Marketing in der Betriebswirtschaftslehre : eine paradigmatische Betrachtung
Engelhardt, Werner Hans - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 3-17). 1997
Persistent link: https://www.econbiz.de/10001296717
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Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen; Merigo, Jose Maria; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
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Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.; Walker, Beth A. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
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How to compare faculty pay across the business school
Wilson, Linus - In: Annals of economics and finance 19 (2018) 2, pp. 591-604
Persistent link: https://www.econbiz.de/10012111034
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Change Management in Zeiten digitalen Wandels
Pinkwart, Andreas - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 349-363). 2018
Persistent link: https://www.econbiz.de/10011741022
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Neuere Entwicklungen im Marketing
Sabel, Hermann - In: Journal of business economics : JBE 71 (2001) 6, pp. 611-642
Persistent link: https://www.econbiz.de/10001582830
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Research productivity in business economics : the case of marketing
Diamantopoulos, Adamantios; Wagner, Udo - In: German economic review 10 (2009) 2, pp. 243-248
Persistent link: https://www.econbiz.de/10003837599