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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marktforschung
Böhler, Heymo - 1992 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
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The practice of marketing management : analysis, planning, and implementation
Cohen, William A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10000833499
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An interdisciplinary approach to marketing : perspectives for the Christian Liberal Arts College
Hoover, Harwood - 1990
Persistent link: https://www.econbiz.de/10000834004
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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Principles of marketing
Diamond, Jay; Pintel, Gerald - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000835693
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Marketing models
Lilien, Gary L.; Kotler, Philip; Moorthy, K. S. - 1992
Persistent link: https://www.econbiz.de/10000841025
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Handelspsychologie : eine Einführung
Schenk, Hans-Otto - 1995
Persistent link: https://www.econbiz.de/10000917487
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Il trade marketing
Mauri, Chiara - 1987
Persistent link: https://www.econbiz.de/10000751590