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The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...
Persistent link: https://www.econbiz.de/10009477636
This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...
Persistent link: https://www.econbiz.de/10009477878
sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for … sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for …
Persistent link: https://www.econbiz.de/10009431365
The purpose of the research is to study the substitution of purchasing restaurant meals for the wife's housework time. Based on the theory of time allocation, the wife's housework time was analyzed and the substitution and income effects were empirically estimated.
Persistent link: https://www.econbiz.de/10009477720
The objectives of this study were to investigate the determinants of employed women's allocation of time for housework, market work, and commuting; to compare the time allocation by women and men in relation to their hourly wages; and also to compare the time allocation of women in...
Persistent link: https://www.econbiz.de/10009477733
Recently it has been argued that ethnographic research methodology fulfills many of the research needs for marriage and family therapists. In utilizing Rogers' Innovation-Decision Process model, the purpose of this study was to gain greater insight into ethnographic research methodology in...
Persistent link: https://www.econbiz.de/10009431379
Persistent link: https://www.econbiz.de/10009464107
International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …
Persistent link: https://www.econbiz.de/10009431626
This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … managing consumers. By studying the practice of guerrilla marketing - the umbrella term here for an assortment of product …
Persistent link: https://www.econbiz.de/10009438708
This thesis investigates how firms can measure and manage influence of IT-enabled communication media, particularly blogs. The thesis constitutes two essays. The essays can be read independently, but they are complementary to each other. The first essay measures the influence of employees'...
Persistent link: https://www.econbiz.de/10009429935