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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Marketing for engineers, scientists and technologists
Curtis, Tony - 2008
Persistent link: https://www.econbiz.de/10004901288
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Creating market insight : how firms create value from market understanding
Smith, Brian Drew; Raspin, Paul G. - 2008
Persistent link: https://www.econbiz.de/10004907296
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The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo - 2008
Persistent link: https://www.econbiz.de/10004913735
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The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Port, Michael; Marshall, Elizabeth - 2008
Persistent link: https://www.econbiz.de/10004914458
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Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael; Tribby, Maryellen - 2009
Persistent link: https://www.econbiz.de/10004925915
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2008
Persistent link: https://www.econbiz.de/10004927156
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Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W. (contributor) - 2009 - New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
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The entrepreneur's guide to marketing
Everett, Robert F. - 2009
Persistent link: https://www.econbiz.de/10004928364