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relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology … Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really …, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism …
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Source: Dissertation Abstracts International, Volume: 60-07, Section: A, page: 2569.
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Source: Dissertation Abstracts International, Volume: 58-04, Section: B, page: 2164.
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Source: Dissertation Abstracts International, Volume: 60-07, Section: A, page: 2689.
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