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Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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Calibration of consumer knowledge of the web
Pillai, Kishore Gopalakrishna; Hofacker, Charles - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 254-267
Persistent link: https://www.econbiz.de/10003562043
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The effect of emotional provider support on angry versus anxious consumers
Menon, Kalyani; Dubé, Laurette - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 268-275
Persistent link: https://www.econbiz.de/10003562048
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Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.; Belk, Russell W. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10012591048