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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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Can consumers buy alternative foods at a big box supermarket?
Johnston, Josée - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10011777917
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Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg; Yee, Thomas; Tombs, Alastair - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
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The savvy French consumer : a cross-cultural replication
Garnier, Marion; MacDonald, Emma K. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 965-986
Persistent link: https://www.econbiz.de/10003902405
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Exploring researcher vulnerability : contexts, complications, and conceptualisation
Jafari, Aliakbar; Dunnett, Susan; Hamilton, Kathy; … - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1182-120
Persistent link: https://www.econbiz.de/10010194992
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Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert; Uncles, Mark D.; Lomax, Wendy - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
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Country of Assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective
Chandrasen, Abhirarm; Paliwoda, Stanley J. - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 483-499
Persistent link: https://www.econbiz.de/10003874145
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A review of factors affecting online consumer search behaviour from an information value perspective
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003492231