Country of Assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective
Year of publication: |
2009
|
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Authors: | Chandrasen, Abhirarm ; Paliwoda, Stanley J. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 483-499
|
Subject: | Markenimage | Brand image | Produktion | Production | Industrieländer | Industrialized countries | Produktqualität | Product quality | Wahrnehmung | Perception | Verbraucher | Consumers | Kraftfahrzeug | Motor vehicle | Thailand |
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