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within the domain of knowledge management, linking strategy, organization theory and organizational cognition research … scope. For this research, I draw upon theory concerning business policy and strategy (the resource-based view of the firm …, competitive advantage, strategic orientation), organizational theory and cognition (bounded rationality, organizational knowledge …
Persistent link: https://www.econbiz.de/10009431358
Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet … Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet …
Persistent link: https://www.econbiz.de/10009431365
This dissertation investigates the nature of the relationship that exists between job satisfaction among temporary workers and general customer perceptions of service quality, customer-based appraisal of specific service provider performance, and customers' future behavioral intentions...
Persistent link: https://www.econbiz.de/10009431428
This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...
Persistent link: https://www.econbiz.de/10009431497