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~subject:"Datensicherheit"
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Journal of marketing
NBER working paper series
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Electronic markets : the international journal on networked business
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Data
privacy
: effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
2
Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao
;
Ghose, Anindya
;
Hałaburda, Hanna
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
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