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Metatheory of network management : a contingency perspective
Järvensivu, Timo; Möller, K. E. Kristian - In: Industrial marketing management : the international … 38 (2009) 6, pp. 654-661
Persistent link: https://www.econbiz.de/10003889458
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Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven; Pardo, Catherine; Salle, Robert; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
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When does guanxi bolster or damage firm profitability? : the contingent effects of firm- and market-level characteristics
Li, Julie Juan; Sheng, Shibin - In: Industrial marketing management : the international … 40 (2011) 4, pp. 561-568
Persistent link: https://www.econbiz.de/10009159487
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Exploring the contribution of management innovation to the evolution of dynamic capabilities
Gebauer, Heiko - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1238-1250
Persistent link: https://www.econbiz.de/10009410667
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Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion; Dubelaar, Chris; Ewing, Michael - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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An activities-based approach to network management : an explorative study
Manser, Kristina; Hillebrand, Bas; Klein Woolthuis, … - In: Industrial marketing management : the international … 55 (2016), pp. 187-199
Persistent link: https://www.econbiz.de/10011503669
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Reinventing the wheel? : a critical view of demand-chain management
Santos, Juliana Bonomi; D'Antone, Simona - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10010410601
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The management of coopetitive tensions within multi-unit organizations
Seran, Thuy; Pellegrin-Boucher, Estelle; Gurau, Calin - In: Industrial marketing management : the international … 53 (2016), pp. 31-41
Persistent link: https://www.econbiz.de/10011448078
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How business customers judge customer success management
Prohl-Schwenke, Katharina; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 96 (2021), pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
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Extending alliance management capability in individual alliances in the post-formation stage
Dhaundiyal, Mayank; Coughlan, Joseph - In: Industrial marketing management : the international … 102 (2022), pp. 12-23
Persistent link: https://www.econbiz.de/10013258999