The final work of master studies, 65 pages, 20 figures, 6 tables, 41 literature sources, 3 appendices, in Lithuanian.KEYWORDS: brand, brand name, brand mark, logo, brand equity, protection of the brand, brand equity management, brand equity management strategy, consumer.The object of research...

Purpose of the research - to establish evolving trends in the retail, to estimate the development level of the retail networks and to evaluate attitude of the purchasers towards the development of networks. The research consists of two parts: Due to model delivered before the research was...

This document is the Final Report for the Concept Study for the forthcoming thematic evaluation of the European Commission (hereafter referred to as “the Commission”) support to Conflict Prevention and Peace Building (CPPB). This evaluation is part of the 2008 evaluation programme approved...

This is the Final Report of the Preliminary Study for the Thematic Evaluation of the European Commission support to Conflict Prevention and Peace Building, which is part of the 2008 evaluation programme approved by the External Relations and Development Commissioners. Its purpose is to present...

The paper reports the progress of the Honduran poverty reduction strategy program, projects, and policy measures. The report provides details on the organization and results of the consultation process, and analyzes the macroeconomic framework for the poverty reduction strategy. An overview of...

Статья посвящена проблеме управления капитализацией с помощью системы сбалансированных показателей. Авторами рассмотрены основные предпосылки перехода...

Статья посвящена вопросам совершенствования интегрированной информационной системы управления металлургическим предприятием на основе спрогнозированных...

Статья посвящена проблеме применения кластерного подхода в развитии региональной экономики. Авторами изучены три основные модели создания кластеров,...

В статье предлагается авторский подход к антикризисному управлению торговой организацией, реализованный в виде концептуальной модели, представленной...