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Paslaugų vartotojų tyrimo ir rangavimo sistema

Piaseckytė, Ana - 2009

Baigiamajame magistro darbe nagrinėjamos vartotojų tyrimo ir rangavimo sistemos problemos. Išnagrinėti pagrindiniai principai, kuriais remiantis tiriami, segmentuojami ir ranguojami vartotojai. Parengta vartotojų tyrimo ir rangavimo sistema, pagrįsta daugiakriteriu metodu ir sudaryta iš...

Persistent link: https://www.econbiz.de/10009479097

Rinkodaros strategijų formavimas ir įgyvendinimas pintų gaminių versle

Venckuvienė, Raminta - 2006

language. KEY WORDS: marketing strategy, target marketing, positioning, marketing mix, product, product mix, pricing, promotion …

Persistent link: https://www.econbiz.de/10009478839

Malleable conjoint partworths : how the breadth of response scales alters price sensitivity

Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525

Persistent link: https://www.econbiz.de/10010210157

Effectiveness of measures assessing response to price information

Desmet, Pierre - In: The journal of product & brand management 25 (2016) 7, pp. 676-686

Persistent link: https://www.econbiz.de/10011616257

Trends in retail pricing : a consumer perspective

Yeoman, Ian; Wheatley, Carol; McMahon-Beattie, Una - In: Journal of revenue and pricing management 16 (2017) 2, pp. 174-200

Persistent link: https://www.econbiz.de/10011705712

Price sensitivity and online shopping behavior during the COVID-19 pandemic

Rahmani, Vahid; Kordrostami, Elika - In: Journal of consumer marketing 40 (2023) 4, pp. 481-492

Persistent link: https://www.econbiz.de/10014276014

Effectiveness of measures assessing response to price information

Desmet, Pierre - In: Journal of Product & Brand Management 25 (2016) 7, pp. 676-686

Purpose Questionnaire measures of consumers’ willingness to pay (WTP) and price sensitivity are biased, yet these declarative methods can aid managerial decision-making. Additional choices involve which question formats to use (open-ended or discrete choice) and how many questions (unique...

Persistent link: https://www.econbiz.de/10014897034

Elektroninės vertybinių popierių prekybos Internetu sistemos ypatumai AB Ūkio banko pavyzdžiu

Bartkutė, Silvija - 2009

of how to do market segmentation. Yet the problem of choosing the right parameters in order to fulfill the segmentation … consumers segmentation model for the purpose of AB Ukio bank direct marketing. Objectives of the paper:- To define Lithuania …

Persistent link: https://www.econbiz.de/10009478418

Pricing decisions of skill-based products : the role of used-product markets

Qiu, Chun; Messinger, Paul R. - In: Journal of revenue and pricing management 13 (2014) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10010348991

Optimal price/lead-time menus for queues with customer choice : segmentation, pooling, and strategic delay

Afèche, Philipp; Pavlin, J. Michael - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2412-2436

Persistent link: https://www.econbiz.de/10011539548

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