Narrow search
Showing 1 - 10 of 16
Cover Image
Xpressions of generation Y : perceptions of the mobile phone service industry in Pakistan
Rahman, Salma; Azhar, Sarwar - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10008905957
Cover Image
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita; Satija, Divya; Goyal, Tanu M.; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Cover Image
A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab; Norjaya Mohd. Yasin; Rozhan Abu Dardak - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 250-271
Persistent link: https://www.econbiz.de/10010349420
Cover Image
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Cover Image
The mediating role of customer satisfaction : evidence from the airline industry
Hussain, Rahim - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 234-255
Persistent link: https://www.econbiz.de/10011562904
Cover Image
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Cover Image
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Cover Image
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
Cover Image
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun; Juang, Tsui-Ju - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Cover Image
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765