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Brand loyalty
10
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Omkar Dastane
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Marketing intelligence & planning
Journal of Product & Brand Management
72
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
30
European Journal of Marketing
29
Journal of Consumer Marketing
27
International journal of hospitality management
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Marketing Intelligence & Planning
12
SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International Journal of Contemporary Hospitality Management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
International Journal of Retail & Distribution Management
8
Journal of Services Marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
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ECONIS (ZBW)
10
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1
Brand loyalty in emerging markets
Nguyen, Tho D.
;
Barrett, Nigel J.
;
Miller, Kenneth E.
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 222-232
Persistent link: https://www.econbiz.de/10009156895
Saved in:
2
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
3
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
4
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
6
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
7
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
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