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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Brand loyalty
1,261
Markentreue
895
Consumer behaviour
865
Konsumentenverhalten
805
Brand management
762
Markenführung
747
Relationship marketing
709
Beziehungsmarketing
696
Brand image
603
Markenimage
579
Brand
562
Markenartikel
557
Marketing and Administration
498
brand loyalty
350
Customer satisfaction
239
Social Web
168
Social web
168
Internet marketing
131
Online-Marketing
130
Vertrauen
109
Confidence
108
Emotion
80
Brand Loyalty
79
Brand equity
72
Kundenbindung
72
Customer retention
64
Service quality
60
Marketing
58
Dienstleistungsqualität
52
Marketing management
47
Retail trade
47
Viral marketing
46
Virales Marketing
46
Marketingmanagement
45
Einzelhandel
44
brand trust
44
Customer integration
43
Kundenintegration
43
Deutschland
42
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31
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Article
191
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16
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187
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4
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4
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3
Collection of articles of several authors
1
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1
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1
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English
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German
5
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Han, Heesup
8
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Ahn, Jiseon
3
Chua, Bee-Lia
3
Hwang, Jinsoo
3
Khan, Imran
3
Kim, Heather Markham
3
King, Ceridwyn
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Sparks, Beverley
3
Vera, Jorge
3
Al-Hawary, Sulieman Ibraheem Shelash
2
Ashraf, Sarfraz
2
Augusto, Mário Gomes
2
Bang, Nguyen
2
Bianchi, Constanza
2
Burmann, Christoph
2
Büttner, Miriam
2
Choe, Ja Young
2
Civelek, Mustafa Emre
2
Cleff, Thomas
2
Eisend, Martin
2
Ekinci, Yuksel
2
Ertemel, Adnan Veysel Veysel
2
Fatma, Mobin
2
Gil Saura, Irene
2
Giovanis, Apostolos N.
2
Ha, Hong Youl
2
Hollebeek, Linda D.
2
Hong, EunPyo
2
Hussain, Rahim
2
Iftikhar, Arslan
2
Janda, Swinder
2
Japutra, Arnold
2
Javed, Sara
2
Johnson, Lester W.
2
Kim, Soon-Ho
2
Koo, Bonhak
2
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Information Resources Management Association
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
13
International journal of hospitality management
11
The journal of product & brand management
9
The journal of brand management : an international journal
8
Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
International journal of internet marketing and advertising : IJIMA
4
Journal of travel and tourism marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of vacation marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Global business review
2
Innovatives Markenmanagement
2
International journal of bank marketing
2
International journal of business innovation and research
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
Psychology & marketing
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
Annals of tourism research : ATR ; a social sciences journal
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Brands and brand management : contemporary research perspectives
1
Cogent business & management
1
Corporate governance : international journal of business in society
1
Corporate reputation review
1
Critical explorations
1
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ECONIS (ZBW)
207
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1
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
2
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
3
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
6
Brand-switching in Nigerian banks : evidence from critical incidents
Njoku, Maria-Stella Etomchi
;
Nduka, Chinedum
;
Okocha, …
- In:
Global journal of business research : GJBR
9
(
2015
)
3
,
pp. 83-89
Persistent link: https://www.econbiz.de/10011384488
Saved in:
7
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
8
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
9
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
10
Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman
-
2022
Persistent link: https://www.econbiz.de/10012887922
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