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~type_genre:"Sammelwerk"
~subject:"Persönlichkeitspsychologie"
~subject:"Marketing management"
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Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu
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2020
Persistent link: https://www.econbiz.de/10012103093
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Handbook of research on identity theory in marketing
Reed, Americus, II
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Forehand, Mark
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2019
Persistent link: https://www.econbiz.de/10012122131
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Strong brands, strong relationships
Fournier, Susan
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contributor
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2015
Persistent link: https://www.econbiz.de/10011297035
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
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contributor
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Sojkin, Bogdan
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2010
Persistent link: https://www.econbiz.de/10013444695
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