Narrow search
Showing 1 - 8 of 8
Cover Image
Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
Cover Image
Capturing the broader picture of value co-creation management
Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Cover Image
Value co-destruction and its effects on value appropriation
Corsaro, Daniela - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 100-127
Persistent link: https://www.econbiz.de/10012178690
Cover Image
Crossing the boundary between physical and digital : the role of boundary objects
Corsaro, Daniela - In: The IMP journal 12 (2018) 2, pp. 216-236
Persistent link: https://www.econbiz.de/10011896654
Cover Image
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Cover Image
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela; Maggioni, Isabella - In: The journal of business & industrial marketing 37 (2022) 3, pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Cover Image
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Cover Image
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela; D'Amico, Valerio - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383