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Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz; Rehman, Asad; Khan, Mohammed Abdul … - In: International journal of applied business and economic … 14 (2016) 1, pp. 457-464
Persistent link: https://www.econbiz.de/10011547554
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Digital marketing and digital logistics in consumer communication
T. B., Erokhina; O. A., Mitko; V. V., Troilin - In: European research studies 21 (2018) 2, pp. 861-867
Persistent link: https://www.econbiz.de/10012222037
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Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...
Persistent link: https://www.econbiz.de/10012621943
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User reward programs in online social media
Mirzaei, Fouad H.; Ødegaard, Fredrik; Yan, Xinghao - In: Omega : the international journal of management science 57 (2015), pp. 123-144
Persistent link: https://www.econbiz.de/10011416166
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
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Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina
Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred …
Persistent link: https://www.econbiz.de/10012012589
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How promoting a family firm image affects customer perception in the age of social media
Zanon, Johanna; Scholl-Grissemann, Ursula; Kallmünzer, … - In: Journal of family business strategy 10 (2019) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10012061016
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Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Ghouse, Suhail M.; Khan, Sarfraz Fayaz - In: International journal of economic research 13 (2016) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10011560520
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Email marketing in the era of the empowered consumer
Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230
Persistent link: https://www.econbiz.de/10011567075