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Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd (ed.); Helm, Sabrina (contributor) - 2006 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349944
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The importance of focus for generating customer value
Breur, Tom - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10003458175
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Die Satisfaction-Profit Chain in der Logistikdienstleistungsbranche : eine Längsschnittanalyse
Bender-Scheel, Martina S. - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009424024
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Are you ready for a contactless future? : a multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0
Hao, Fei; Chon, Kaye - In: Journal of travel and tourism marketing 38 (2021) 9, pp. 900-916
Persistent link: https://www.econbiz.de/10013178053
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Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes; Morgeson, Forrest V., III.; Hult, G. … - In: Journal of marketing 80 (2016) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily; Melero-Polo, Iguácel; Sesé, F. Javier - In: Journal of service research 23 (2020) 2, pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
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Customer Options : Möglichkeiten und Grenzen der Bewertung von kundenbezogenen Erfolgspotentialen mit Realoptionen
Fischer, Thomas M.; Schmöller, Petra; Vielmeyer, Uwe - 2002
Persistent link: https://www.econbiz.de/10001675005
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The CRM handbook : a business guide to customer relationship management
Dyché, Jill - 2002
Persistent link: https://www.econbiz.de/10001578642
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Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan - 2001 - 1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783