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~subject:"Markenimage"
~source:"econis"
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Journal of business research : JBR
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Journal of retailing and consumer services
87
The journal of product & brand management
79
The journal of brand management : an international journal
65
SpringerLink / Bücher
56
International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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International journal of internet marketing and advertising : IJIMA
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Tourism management : research, policies, practice
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Journal of strategic marketing
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Marketing intelligence & planning
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Springer eBook Collection / Business and Economics
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The service industries journal
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European journal of marketing
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Journal of marketing analytics : JMA
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Journal of business ethics : JOBE
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Services marketing quarterly
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Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
63
USB Cologne (business full texts)
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EconStor
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Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2006
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349944
Saved in:
2
Die Satisfaction-Profit Chain in der Logistikdienstleistungsbranche : eine Längsschnittanalyse
Bender-Scheel, Martina S.
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009424024
Saved in:
3
An integrated model for customer equity estimation based on brand equity
Qorbani, Zahra
;
Koosha, Hamidreza
;
Bagheri, Mohsen
- In:
International journal of market research
63
(
2021
)
5
,
pp. 635-664
Persistent link: https://www.econbiz.de/10012625181
Saved in:
4
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
5
Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus
;
Romero, Jaime
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
Saved in:
6
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
7
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
9
Customer Options : Möglichkeiten und Grenzen der Bewertung von kundenbezogenen Erfolgspotentialen mit Realoptionen
Fischer, Thomas M.
;
Schmöller, Petra
;
Vielmeyer, Uwe
-
2002
Persistent link: https://www.econbiz.de/10001675005
Saved in:
10
Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan
-
2001
-
1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783
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