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~subject:"Internet marketing"
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Kundenbindung
Internet marketing
Beziehungsmarketing
24,765
Relationship marketing
24,765
Konsumentenverhalten
8,771
Consumer behaviour
8,768
Customer satisfaction
5,332
Kundenzufriedenheit
5,330
Shareholder Value
4,679
Shareholder value
4,678
Service quality
3,877
Dienstleistungsqualität
3,876
Theorie
3,322
Theory
3,322
Deutschland
3,159
Germany
3,081
Kundenmanagement
2,548
Brand management
2,534
Markenführung
2,533
Kundenwert
2,513
Customer value
2,386
Lieferantenmanagement
2,237
Supplier relationship management
2,237
Social Web
2,014
Social web
2,014
Marketingmanagement
1,975
Marketing management
1,942
Markenimage
1,875
Brand image
1,871
Electronic Commerce
1,765
E-commerce
1,626
Online-Marketing
1,547
Corporate Governance
1,546
Corporate governance
1,531
Kundenintegration
1,503
Customer integration
1,502
USA
1,457
United States
1,441
Vertrauen
1,357
Confidence
1,340
Einzelhandel
1,332
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Homburg, Christian
12
Harrigan, Paul
11
Bruhn, Manfred
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
8
Becker, Roman
7
Conduit, Jodie
7
Daschmann, Gregor
7
Rahman, Zillur
7
Ratten, Vanessa
7
Rita, Paulo
7
Schüller, Anne M.
7
Thaichon, Park
7
Ahuja, Vandana
6
Bauer, Hans H.
6
Ko, Eunju
6
Theobald, Elke
6
Verhoef, Peter C.
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kumar, Vikas
5
Link, Jörg
5
Luoma-aho, Vilma
5
Okumus, Fevzi
5
Ozuem, Wilson
5
Palmatier, Robert W.
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Breuer, Markus
4
Carlson, Jamie
4
Coussement, Kristof
4
Fischer, Thomas M.
4
Gaur, Loveleen
4
Grewal, Dhruv
4
Görlich, Daniel
4
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Springer Fachmedien Wiesbaden
11
American Marketing Association
5
IGI Global
4
Information Resources Management Association
4
Campus Verlag
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Institut für Wirtschaftsinformatik <Siegen>
2
Technische Universität Dresden
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arbeitsgemeinschaft für Marketing
1
Bbw-Marketing Dr. Vossen & Partner <Neuss>
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Dpunkt.Verlag <Heidelberg>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Fachhochschule Reutlingen / European School of Business
1
Finanz Colloquium Heidelberg
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Freie Universität Berlin
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GABAL-Verlag GmbH
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Institut für Wirtschaftsinformatik <Bern>
1
Institute of Leadership and Management <London>
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Munich Business School
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
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Journal of business research : JBR
78
Journal of retailing and consumer services
71
SpringerLink / Bücher
55
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
24
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
Springer eBook Collection / Business and Economics
17
The service industries journal
17
Gabler Edition Wissenschaft
16
Journal of internet commerce
16
Journal of strategic marketing
16
Journal of the Academy of Marketing Science
16
Asia Pacific journal of marketing and logistics
15
Business horizons
14
International journal of hospitality management
14
The journal of brand management : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Cogent business & management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of business information systems : IJBIS
12
Technological forecasting & social change : an international journal
11
The journal of services marketing
11
International journal of contemporary hospitality management
10
Journal of marketing
10
Tourism management : research, policies, practice
10
Customer engagement : contemporary issues and challenges
9
International journal of retail & distribution management
9
International journal of technology marketing : IJTMkt
9
Journal of hospitality marketing & management
9
Journal of marketing management : MM
9
Springer eBook Collection
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
2,286
USB Cologne (EcoSocSci)
63
USB Cologne (business full texts)
11
RePEc
2
BASE
1
EconStor
1
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Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2006
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349944
Saved in:
2
Die Satisfaction-Profit Chain in der Logistikdienstleistungsbranche : eine Längsschnittanalyse
Bender-Scheel, Martina S.
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009424024
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
7
Customer Options : Möglichkeiten und Grenzen der Bewertung von kundenbezogenen Erfolgspotentialen mit Realoptionen
Fischer, Thomas M.
;
Schmöller, Petra
;
Vielmeyer, Uwe
-
2002
Persistent link: https://www.econbiz.de/10001675005
Saved in:
8
Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan
-
2001
-
1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783
Saved in:
9
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
10
Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing
Möhlenbruch, Dirk
;
Ritschel, Falk
;
Sinning, Falk
-
2009
Persistent link: https://www.econbiz.de/10003890220
Saved in:
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