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Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing

Belz, Christian; Schmitz, Christian - 2008

Persistent link: https://www.econbiz.de/10003635027

Strategic customer care : an evolutionary approach to increasing customer value and profitability

Brown, Stanley A. - 1999

Persistent link: https://www.econbiz.de/10000683511

Evolution of the migratory supply chain model

Potter, Andrew; Towill, Denis R.; Christopher, Martin - In: Supply chain management : an international journal 20 (2015) 6, pp. 603-612

Persistent link: https://www.econbiz.de/10011437284

Designing dynamically "signature business model" that support durable competitive dvantage

Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21

Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...

Persistent link: https://www.econbiz.de/10011523540

Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth

Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041

Persistent link: https://www.econbiz.de/10012031249

Value co-creation, dynamic capabilities and customer retention in industrial markets

Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420

Persistent link: https://www.econbiz.de/10011662274

Relationship between strategic management accounting techniques and profitability : a proposed model

Mohamed, Abeer Abdelmoneim; Jones, Tracy - In: Measuring business excellence : the journal of … 18 (2014) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10010417508

Strategic value curve analysis : diagnosing and improving customer value propositions

Sheehan, Norman T.; Bruni-Bossio, Vince - In: Business horizons 58 (2015) 3, pp. 317-324

Persistent link: https://www.econbiz.de/10011286504

Technology and disruption : how the new customer relationship influences the corporate strategy

Krämer, Andreas; Tachilzik, Thomas; Bongaerts, Robert - In: Phantom ex machina : digital disruption's role in …, (pp. 53-70). 2017

Persistent link: https://www.econbiz.de/10012163391

The cycle of customer value : a model integrating customer and firm perspectives

Martelo-Landroguez, Silvia; Barroso-Castro, Carmen; … - In: Journal of business economics and management 16 (2015) 2, pp. 467-481

Persistent link: https://www.econbiz.de/10011516001

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