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Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano; Crespo-Tejero, Natividad - In: Journal of business research : JBR 122 (2021), pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
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Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.; Fader, Peter; Hardie, Bruce G. S. - In: Journal of marketing 81 (2017) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
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Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 52 (2016), pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
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Unternehmenswert aus Sicht eines nachhaltigen Managementmodells - Stakeholder- und Customer-Value
Weissenberger-Eibl, Marion A. - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 289-305). 2003
Persistent link: https://www.econbiz.de/10001759680
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Customer Perceived Value als Komponente von Performance Measurement-Systemen
Schröder, Regina W.; Wall, Friederike - In: Controlling zwischen Shareholder Value und Stakeholder …, (pp. 105-126). 2009
Persistent link: https://www.econbiz.de/10003868787
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Das Zeitalter des Kundenkapitalismus
Martin, Roger L. - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 76-85
Persistent link: https://www.econbiz.de/10003934424
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Management of customer assets for increased value capture in business markets
Nenonen, Suvi; Storbacka, Kaj - In: Management decision : MD 52 (2014) 1, pp. 101-121
Purpose: The last two decades have seen a surge of interest in the concept of value in business markets. Furthermore, extant literature suggests that value capture can be conceptualized as the return on the firm's customer assets. However, the existing customer asset management literature has a...
Persistent link: https://www.econbiz.de/10010259547
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Desinvestition, Customer Equity und Verbundeffekte
Christians, Uwe - In: Bankenmanagement : erfolgreiches Banking in …, (pp. 153-183). 2006
Persistent link: https://www.econbiz.de/10003397880
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The importance of focus for generating customer value
Breur, Tom - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10003458175
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Customer value : Kundenbewertung und Kundenvorteile
Belz, Christian - In: Controlling : Zeitschrift für erfolgsorientierte … 17 (2005) 6, pp. 327-333
Persistent link: https://www.econbiz.de/10002913064