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Estimating brand equity from a...
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Consumer behaviour
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brand management in emerging markets : theories and practice
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Essays on Bayesian inference for demand and supply models
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Handbook of research on applied AI for international business and marketing applications
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Handbook of research on integrating social media into strategic marketing
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Marken- und Kommunikationscontrolling
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Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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2
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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3
Empirische Erfassung des Markenwissens von Handelsmarken der Sportartikelbranche aus der Konsumentenperspektive : exemplarisch durchgeführt an der INTERSPORT-Eigenmarke PRO TOUCH
Plew, Manuel
- In:
Spezielle Aspekte des Sportmanagements : zur …
,
(pp. 5-63)
.
2014
Persistent link: https://www.econbiz.de/10010382817
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4
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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5
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
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6
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
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7
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
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8
Determining the motives and behaviors of brand hate
Günaydin, Reyhan
;
Yıldız, Emel
- In:
Handbook of research on applied AI for international …
,
(pp. 474-498)
.
2021
Persistent link: https://www.econbiz.de/10012303519
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9
Das EU-Bio-Logo : seine Wirkung nach fünf Jahren Marktpräsenz
Herm, Steffen
;
Möller, Jana
- In:
Marken- und Kommunikationscontrolling
,
(pp. 69-80)
.
2016
Persistent link: https://www.econbiz.de/10011573008
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10
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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