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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
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Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh; Nasiri, Sepideh; Rahmani, Donya; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10012670664