"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Hauptbeschreibung Für die Entwicklung langfristig erfolgreicher Markenstrategien sind Kenntnisse der psychologischen Wirkungen des Markenmanagements unverzichtbar. Dieser Sammelband bündelt erstmalig interdisziplinäre Beiträge von Top-Experten aus dem Bereich des Marketing und der...

"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--

"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and...