relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil … that globalization and especially the entry of Chinese firms significantly changed market contexts in Brazil. Brazilian …, developing new products, and differentiating offerings. Overall, marketing performance of Brazilian firms was positive, but …

FDI at the regional level. Second, it draws strategic business and marketing implications of this development …Purpose ? Is it regionalization or globalization that more accurately depicts the state of the global economy? Exports …

-nationally and by gender) as well as social and business implications with vanity. Design/methodology/approach ? Key research … globalization. Originality/value ? So far, no study has applied the vanity scale to understand the Gen Y segment, despite the …

This paper focuses on the personal traits of locus of control and innovation and examines their impact on business … when measured by the decision to build a business from scratch. A major contribution of this study is that it validates the … entrepreneurial activity and international marketing. …

nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …