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~subject:"Fernsehwerbung"
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Fernsehwerbung
Fernsehen
1,984
Television
1,382
USA
330
Deutschland
316
Rundfunk
296
television
247
Germany
233
Broadcast
183
United States
182
Fernsehprogramm
159
Television programme
138
Rundfunkpolitik
137
Broadcasting policy
126
Theorie
126
Mediennutzung
122
Werbung
121
Theory
120
Media usage
119
Internet
113
Großbritannien
106
communication technology
106
Television advertising
100
Filmwirtschaft
97
Advertising
96
Film industry
96
Media industries
94
Mediensektor
94
EU countries
91
EU-Staaten
91
Consumer behaviour
90
Aufsatzsammlung
88
United Kingdom
88
Wettbewerb
84
Welt
83
World
81
Werbewirkung
78
Konsumentenverhalten
77
Competition
70
Advertising effects
64
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Graue Literatur
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Aufsatzsammlung
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English
82
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Kind, Hans Jarle
7
Nilssen, Tore
7
Sørgard, Lars
6
Wilbur, Kenneth C.
6
Beal, Virginia
4
Bellman, Steven
3
Kempe, David
3
Romaniuk, Jenni
3
Varan, Duane
3
Xu, Linli
3
Brosius, Hans-Bernd
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Fahr, Andreas
2
Ford, George S.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Jackson, John D.
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Sharp, Byron
2
Soni, Pavleen
2
Sánchez-Tabernero, Alfonso
2
Vohra, Jyoti
2
Wacker, Katharina
2
Wright, Donald J.
2
Zhu, Yi
2
Agnew, Clark M.
1
Altrogge, Michael
1
Anand, Bharat N.
1
Artero, Juan P.
1
Avery, Rosemary J.
1
Barrowclough, Diana
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Belo, Rodrigo
1
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Bureau of Economic and Business Research <Champaign, Ill.>
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
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Journal of marketing communications
5
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
CESifo working papers
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Schriften zu Ordnungsfragen der Wirtschaft
2
Working papers in economics
2
Advertising in a multimedia age
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
Business history review
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
College of Business working papers
1
Decision
1
EBL-Schweitzer
1
Economia e politica industriale
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
Göteborgsstudier i journalistik och masskommunikation
1
IZA Discussion Papers
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of sport finance
1
International journal of the economics of business
1
Journal of African business
1
Journal of business research : JBR
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ECONIS (ZBW)
99
EconStor
4
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1
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103
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
10
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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