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~subject:"World"
~subject:"Mediennutzung"
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Mediennutzung
Fernsehen
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Corneo, Giacomo
8
Kind, Hans Jarle
4
Nilssen, Tore
4
Wilbur, Kenneth C.
4
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3
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3
Etayo, Cristina
3
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3
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3
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3
Sjurts, Insa
3
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Taneja, Harsh
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Bruni, Luigino
2
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2
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2
Forrest, David
2
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2
Greiner, Tanja
2
Hoffmann, Manuel
2
Kataria, Mitesh
2
Klingler, Walter
2
Kruse, Jörn
2
Liebowitz, Stanley Jason
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Mitchell, Bridger Morgan
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Puente, Víctor
2
Regner, Tobias
2
Rodríguez, Plácido
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Rott, Armin
2
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Schmitt, Stefan
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2
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Booz, Allen & Hamilton GmbH <Düsseldorf>
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5
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4
Media-Perspektiven
4
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3
Pesquisa nacional por amostra de domicílios : Brasil
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
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Kyklos : international review for social sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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American sociological review : ASR ; official journal of the American Sociological Association
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ECONIS (ZBW)
198
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EconStor
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Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
8
International regimes for trade, copyright and investment in film and
television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
Saved in:
9
Technological compatibility, standards and global competition : the dynamics of industry evolution and competitive strategies
Hariharan, Sahasranam
-
1990
Persistent link: https://www.econbiz.de/10000835546
Saved in:
10
Fattori critici di successo delle televisioni nazionali europee nel mercato degli anni '90
Spitz, Markus
-
1993
Persistent link: https://www.econbiz.de/10000872714
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