The present thesis addresses - cross-cutting the fields of organization sociology, strategic management and human resources - the motivation-stakes, the strategic challenges and the phenomenology inherent to the conduction of a diversity policy in the companies. The innovative nature of a...

We measure the impact of negative environmental, social and governance news on corporate bond prices and credit default swap premiums for the Eurozone market. Each firm is affected at least by one piece of news related to its environmental, social and governance practices. Each news is then...

This paper aims at understanding whether firms should engage in CSR communications towards consumers, or let independent third parties do so. A generalisable sample of 275 adults participated in an experiment, manipulating third-parties credible information (positive information, negative, or...

This paper analyzes the reasons why some institutional entrepreneurship strategies failed to translate an institution while other succeeded, by paying a specific attention to the interaction between material and discursive dimensions in the translation process. A theoretical framework...

In Europe, the concepts of corporate social responsibility (CSR) and sustainable development (SD) are closely linked. Yet this approach to CSR has only taken shape in the last ten years and it is not shared by everyone. The objective of this article is to present the different stages of the CSR...

Corporate social responsibility (CSR) is a relatively recent phenomenon for companies and their stakeholders. However, we cannot ignore its historical roots. Many companies, especially in industry, developed social and environmental policies and practices a long time ago. These practical and...

Managing ‘responsible’ buying is now a popular subject in multinational company management. This type of managing is part of a continuum between cosmetic and a real modification in organization. The academic literature has studied how the companies incorporate CSR criteria into their...

Multicultural marketing is a strategic priority area for most companies in emerging consumer markets (ECMs). We develop a new conceptual framework that demonstrates how two processes influence the effectiveness of multicultural advertising, namely similarity and corporate social responsibility...