Zimbabwe has a wealth of natural resources and is rich in biodiversity. The national Government is trying to achieve private sector led economic growth and the challenge to pursue both economic development and sound environmental management at the same time appears clear. The objective of this...

How can non-profit organizations improve their governance to increase their social impact? This study examines the effectiveness of a bundle of governance mechanisms -- consisting of social performance-based incentives combined with auditing and feedback -- in the context of a randomized...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

"The growing popularity of, and ongoing debates surrounding, the concept of corporate social responsibility (CSR) and the practice of corporate social and environmental reporting have a lot to do with the inter-exchange of ideas and resources due to global inter-connections and...

There is growing public interest and concern regarding the sustainability of communities. This volume offers a critical review of current trends around Corporate social responsibility (CSR) and sustainability activities in developing and emerging economies. The book makes three main...