Narrow search
Showing 1 - 10 of 3,775
Cover Image
The secrets of secret societies : the case of wine
Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Cover Image
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Cover Image
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Cover Image
2013 AMS Conference - wine marketing track
Babin, Barry J. (contributor) - Academy of Marketing Science - 2012
Persistent link: https://www.econbiz.de/10010421925
Cover Image
The sustainable wine market in Europe : introduction to a market trend and its issues
Pink, Małgorzata - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011339366
Cover Image
The entrepreneurial influence on winery market performance : a mediation perspective
Li, Huanmei; O'Connor, Allan - In: International journal of wine business research : IJWBR 29 (2017) 2, pp. 210-232
Persistent link: https://www.econbiz.de/10011750880
Cover Image
Taste as market practice: the example of "natural" wine
Smith Maguire, Jennifer - In: Consumer culture theory, (pp. 71-92). 2018
Persistent link: https://www.econbiz.de/10011825292
Cover Image
Comparative advantages of wine in function of territorial marketing strategy
Boshkovska, Nadica Jovanovska - In: Journal of contemporary economic and business issues 5 (2018) 2, pp. 5-18
realized. Well-conceived and implemented territorial marketing strategy is the basis for sustainable regional development that … recommendations for a territorial marketing strategy. Based on the calculated results, several directions for potential marketing …
Persistent link: https://www.econbiz.de/10011936854
Cover Image
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Cover Image
Enhancing consumer value in wine tourism
Carlsen, Jack; Boksberger, Philipp - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 132-144
Persistent link: https://www.econbiz.de/10010482866