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When does the price affect the taste? Results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
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High desert wine : a discrete choice analysis of consumer preferences for New Mexican vine
Alimova, Nasiba; Lillywhite, Jay Mitchell; Hurd, Brian H.; … - In: Journal of food products marketing 14 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003766962
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Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher; Barber, Nelson - In: Journal of food products marketing 18 (2012) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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Enterprises and markets of quality wines : an evaluation in Collio
Marangon, Francesco; Troiano, Stefania; Zaccomer, Gian … - In: Enometrica : review of the Vineyard Data Quantification … 2 (2009) 2, pp. 61-78
Persistent link: https://www.econbiz.de/10009684466
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Wine marketing & sales : success strategies for a saturated market
Wagner, Paul; Olsen, Janeen E.; Thach, Liz - 2011 - 2nd edition
Persistent link: https://www.econbiz.de/10011448452
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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Do more expensive wines taste better? Evidence from a large sample of blind tastings
Goldstein, Robin; Almenberg, Johan; Dreber, Anna; … - 2008
Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines...
Persistent link: https://www.econbiz.de/10010281152
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Consumer demand for wine by households in the United States
Pompelli, Gregory K. - 1987
Persistent link: https://www.econbiz.de/10000764813