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Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K. - In: Journal of business strategy 30 (2009) 6, pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
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Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina; Afuah, Allan - In: R & D management 40 (2010) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
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Bet on one big idea : or diversify?
Stuart, Toby E. - In: Harvard business review : HBR 91 (2013) 11, pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
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Forschen oder Geld verdienen?
Stuart, Toby E. - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 7, pp. 72-79
Persistent link: https://www.econbiz.de/10010367440
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Erfolgreich im Pharma-Marketing : wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Umbach, Günter - 2018 - 3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011730931
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Life Science Venturing : Herausforderung - Spezifika - Prozess
Becker, Jochen (ed.); Villinger, Thomas R. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011533287
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Commercialisation of biotechnology research
Jakobsen, Palle Høy - 2019
Persistent link: https://www.econbiz.de/10012150169
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Firm heterogeneity, industry characteristics and types of FDI : the case of German FDI in the Czech Republic
Görg, Holger; Mühlen, Henning; Nunnenkamp, Peter - 2009
In addition to firm and industry characteristics, the heterogeneity of foreign direct investment (FDI) has to be taken into account when analyzing the determinants of outward FDI. We combine two firm-specific datasets on German firms with subsidiaries and joint ventures in the Czech Republic,...
Persistent link: https://www.econbiz.de/10003872043