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~subject:"USA"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
22
The journal of product innovation management : an international publication of the Product Development & Management Association
14
SpringerLink / Bücher
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Bankszemle : a bankok és a pénzintézetek szakfolyóirata
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ECONIS (ZBW)
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1
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
Saved in:
2
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
3
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
4
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
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