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Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.; Pope, Barbara Kline; Jain, Sanjay - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
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Firm strategies in the "mid tail" of platform-based retailing
Jiang, Baojun; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 757-775
Persistent link: https://www.econbiz.de/10009384020
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Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
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The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-957
Persistent link: https://www.econbiz.de/10008736160