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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10001554846
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Fundamentals of selling : customers for life through service
Futrell, Charles M. - 2006 - 9. ed.
Persistent link: https://www.econbiz.de/10002346642
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923