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~isPartOf:"McGraw-Hill/Irwin series in marketing"
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Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
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2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
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2002
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5. ed.
Persistent link: https://www.econbiz.de/10001554846
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
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2004
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9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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