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~subject:"Consumer behaviour"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip
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2015
Persistent link: https://www.econbiz.de/10011382094
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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You are what you choose : the habits of mind that really determine how we make decisions
Marchi, Scott de
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2009
Persistent link: https://www.econbiz.de/10013549455
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