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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon; Harris, Lloyd C. - In: Industrial marketing management : the international … 115 (2023), pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Fail fast, sell well : the contingent impact of failing fast on salesperson performance
Friend, Scott B.; Ranjan, Kumar Rakesh; Johnson, Jeff S. - In: Industrial marketing management : the international … 82 (2019), pp. 265-275
Persistent link: https://www.econbiz.de/10012128080
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
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Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009160099
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Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier; Rodríguez-Escudero, Ana Isabel; … - In: Industrial marketing management : the international … 37 (2008) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
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Intraorganizational information and communication technology diffusion: implications for industrial sellers and buyers
Papastathopoulou, Paulina; Avlonitis, George J.; … - In: Industrial marketing management : the international … 36 (2007) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10003450766