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Managing investment revenue
Kizildag, Murat; Barber, Nelson; Goh, Ben K. - In: International Journal of Revenue Management 4 (2010) 2, pp. 195-210
revenue maximisation strategy considers segmentation of the equity value for 18 restaurant companies. Values were compared to …
Persistent link: https://www.econbiz.de/10008755511
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Cultural innovation through store atmosphere and product design: a case of the craft industry
Kao, Yie-Fang; Shu, Pei-Gi; Yang, Ming-Hsien; Chang, … - In: International Journal of Revenue Management 2 (2008) 4, pp. 344-360
Cultural innovation implies revenue potential and has gained much academic and practical attention. In this study we explore the case of Yingge craft industry, a well-known cultural innovative industry in Taiwan, by focusing on the relationship among constructed atmosphere, product design,...
Persistent link: https://www.econbiz.de/10005751538
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Bundling of information goods: a value driver for new mobile TV services
Rautio, Tarja; Anttila, Mai; Tuominen, Matti - In: International Journal of Revenue Management 1 (2007) 1, pp. 45-64
. Because bundling is a value-based pricing strategy, segmentation has a significant role in supporting and increasing … rates of new mobile TV services. Actually, our research findings give support to segmentation on the basis of bundling. …
Persistent link: https://www.econbiz.de/10005751539
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Cultural innovation through store atmosphere and product design: a case of the craft industry
Kao, Yie-Fang; Shu, Pei-Gi; Yang, Ming-Hsien; Chang, … - In: International Journal of Revenue Management 2 (2008) 4, pp. 344-360
Cultural innovation implies revenue potential and has gained much academic and practical attention. In this study we explore the case of Yingge craft industry, a well-known cultural innovative industry in Taiwan, by focusing on the relationship among constructed atmosphere, product design,...
Persistent link: https://www.econbiz.de/10008539536
Cover Image
Bundling of information goods: a value driver for new mobile TV services
Rautio, Tarja; Anttila, Mai; Tuominen, Matti - In: International Journal of Revenue Management 1 (2007) 1, pp. 45-64
. Because bundling is a value-based pricing strategy, segmentation has a significant role in supporting and increasing … rates of new mobile TV services. Actually, our research findings give support to segmentation on the basis of bundling. …
Persistent link: https://www.econbiz.de/10008539537