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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
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International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal for East European Management Studies 13 (2008) 3, pp. 193-215
as they impact on the segmentation decisions made by international marketers. This article examines the literature on …
Persistent link: https://www.econbiz.de/10010322866
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International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal of East European management studies : JEEMS 13 (2008) 3, pp. 193-215
as they impact on the segmentation decisions made by international marketers. This article examines the literature on …
Persistent link: https://www.econbiz.de/10010126560
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International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal for East European Management Studies 13 (2008) 3, pp. 193-193
as they impact on the segmentation decisions made by international marketers. This article examines the literature on …
Persistent link: https://www.econbiz.de/10005704634