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Measurement and impact of customer experience in banking sector

Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70

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Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...

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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

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Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image

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Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

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Creating value for customers through engagement and participation in brand communities

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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

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Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

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Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention

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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook

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